'47 Brand x New Balance | Marathon Capsules

In collaboration with New Balance, these collections are developed to create bold, performance-driven headwear for their sponsored Major Marathons. Each unique assortment spans both commemorative finisher hats and core merchandise designed for spectators, balancing event-specific storytelling with commercial appeal. Each style was thoughtfully developed to align with the seasonal color palette and broader New Balance aesthetic, creating headwear that feels cohesive, distinctive, and relevant to each race experience.